Feel-Good Fashion: Rwanda by Design

Creative Mastermind of  Kate Spade, Deborah Lloyd

turns to Rwanda for Inspiration


Lloyd finds herself power-shopping her way through the Caplaki craft market in Kigali, Rwanda. “She isn’t shopping for the sake of it–she’s doing research on a new product line that could create a road out of poverty for hundreds of Rwandan women and their families,” said Geraldine Sealey of Marie Claire. This is not the first time Lloyd has turned to non-profit sectors for cooperative efforts. Sealey wrote, “Since 2006, Kate Spade has teamed up with the nonprofit Women for Women International (WFWI) to work with artisans in former war zones such as Rwanda, a country still grappling with the aftermath of the 1994 genocide that killed 800,000 people in just 100 days.”

Lloyd picking through the market with her keen eye

This is so here and now and so very important. The gap between countries, particularly third world is slowly closing with the help of technology and designers willing to bridge the once large gap. It’s important to remember that in the United States we seem to get wrapped up into the “more more more” frame of mind. It doesn’t take long to see how much we really do have when you take a trip to a third world country and see just how they struggle to get by in day-to-day life.

Efforts like those of Lloyd and other designers willing to work around the world for expanded lines that do so much good all the way around- are needed and hopefully on the rise.

Sealey wrote, “It’s a business partnership with a philanthropic twist: As part of a holistic program including health and life-skills education, WFWI trains local women to make one-of-a-kind handicrafts that are designed and sold by Kate Spade, providing the artisans with much-needed income. ”

Here Lloyd visits with a local artist where she is inspired by the colors and textures of the culture.






Lloyd is part of a bigger pictured called, Women for Women International which is a spectacular organization backed by even more spectacular people. Read more about them here.

Shop her Women for Women line here: 


Sealey writes, “For Lloyd, the challenge is a creative as well as a moral one. Making Kate Spade goods can more than double a Rwandan woman’s earning power and help feed and send her kids to school; it’s not a stretch to say that the work can save lives. But if it stops, so do the life-changing ripple effects. “You can’t just say, ‘It’s beaded necklaces this season, and then I’m going to do something totally different,'” Lloyd says. “You feel a responsibility to keep these women working.”

Read more: Kate Spade Feel-Good Fashion – Kate Spade Designer Deborah Lloyd in Rwanda – Marie Claire



Fashion Saves!

Elisa Bronstein

Fashionista Extraordinaire

Tweet me, @elisabronstein
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See my own designs here: https://www.facebook.com/549Design



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